Say Hello to Sarah…

In today’s post I am sharing with you some of my tips on how to start your own wedding and event floristry business. Starting with the first fundemental question you need to ask yourself. 

Is there no end to this miserable weather? It makes me dream of spring, the milder weather, and the pretty blossom growing on the trees. But the gloomy weather isn’t dampening my spirits. Well, not today anyway, because it’s Sarah’s first official day working with us here at Joanne Truby Floral Design! You may remember this blog post, which I wrote at the end of 2016, where I mentioned that Sarah would be joining the team in 2017. Well, fast forward a few months and here she is. Sarah will be getting involved with everything behind the scenes here at HQ, along with working on the flowers. She is going to be one busy bee! Sarah has been working with me as a freelancer for the last two years now, so I am really excited to have her join as a permanent member of the team. As it’s her first day, I thought it would be lovely for you to get to know her a bit more, since you will see her pop up a lot more from now on. So say Hello to Sarah…

In September 2012, following 12 years working a desk job in PR and marketing, I jacked it all in to pursue a career in floristry. Following my dream of doing something more actively creative and fulfilling, I enrolled on a year-long City & Guilds course at Southwark College and since then I haven’t looked back. Over the last few years I’ve worked with a number of prestigious London florists and designers, doing everything from shop work to large scale events and installations.

I absolutely love working with  flowers; whether its helping someone in a shop pick out and put together a beautiful flower arrangement or bouquet, or a bride to bring together her vision of her dream wedding day. There is something truly satisfying about working with one of nature’s greatest creations and also seeing the look on clients’ faces when they see what you’ve made. I’m really excited about working with Joanne and can’t wait to get started on all the exciting projects we have planned for 2017.


When I’m not working with flowers I love keeping active and spending as much time as I can outdoors. I can often be found just pottering around, or sunbathing in my little garden. Although this year there won’t be much time for the latter, as I will be running around after my daughter, who was born in June last year.

sarah logo 2

Photo Credits: Victoria Moncinska 


Submit a Comment

Your email address will not be published. Required fields are marked *

    Your Basket
    Your basket is emptyReturn to Shop