Happy Tuesday! It’s been one of those afternoons spent working in my local coffee shop, when you work alone a change of scenery can do you the world of good. I have been thinking a lot recently about finding your floral style, I have spoken to a few different florists who have been feeling stuck in a bit of a rut (it can happen to all of us from time to time). Especially when you are busy, we become so consumed with the day to day running of our businesses that sometimes we can loose our way and what it is we actually do. I of course don’t mean this literally, as a florist it’s pretty obvious we work with flowers but what I mean by this is what we do in respects of our creative style and ethos.
Finding your floral style is a subject, mentioned often across social media. If you have been lucky enough to attend any floral workshops it’s also a hot topic of conversation but what does it actually mean? Knowing your floral style is fundamental to running a successful business. Once you know exactly who you are and what you do you can then begin to perfect your creative craft and the more you showcase to the world what it is you do the more you will attract like minded clients and fellow suppliers that want to work with you for your particular style. That being said I wouldn’t put too much pressure on yourself to know immediately what your floral style is. In my opinion it evolves and changes all the time, the more experience you gain.
If you are a new florist or a floristry student, it’s important to firstly learn the techniques. Discovering your individual style will come later. The more you practice and experiment with different flowers, textures and mechanics. That’s the beauty of being a student, it’s your time to absorb everything whilst finding your feet. You may even already subconsciously be starting to form a certain style. Do you find yourself drawn to certain designers? What is it you like about their work? It’s probably all shaping towards finding your own style. I know when I established the business I wanted to create natural, garden style designs inspired by English country gardens. That’s what makes my heart sing. I always gravitate towards natural designs, nothing too contrived.
Although I had a clear idea from early on of what inspired me, my floral style has evolved over time. As creative souls I believe we are always looking to push the boundaries and develop new ideas. You never stop learning, there’s always a different technique that we find works better or a new rose variety, we haven’t used before. That’s what is exciting about working with flowers you are always kept on your toes! If you are feeling a little like you have lost your way a little when it comes to your floral style, my advice would be to take a step back. Take some time out to reconnect with yourself and get creative again. Attend a class, something that takes you out of your usual rhythm and gets you inspired! I like to attend a couple of floral workshops every year for this very reason.
Being authentic is also key when it comes to finding your floral style. It isn’t just about the actual flowers themselves, it’s the overall aesthetic you create of your brand. How you set up and style your images can be just as important. Explore working with different props and backdrops to find what feels right for you. Suppliers I recommend checking out are Kate Cullen for her carefully curated antique props. Also Sandari Ferris for beautiful hand painted backdrops.
Stay true to yourself and your brand. What is it that makes you tick? Don’t feel you have to follow the crowd, something I know takes courage and confidence to do. However in doing so you will create deeper connections with the right people who admire you and your work. Remind yourself of your what and why when you start to feel a little lost. Above all embrace and enjoy the creative journey and process.
Image Credits: Claire Graham Photography