2014, our pledge to you….

In today’s post I am sharing with you some of my tips on how to start your own wedding and event floristry business. Starting with the first fundemental question you need to ask yourself. 

A very happy New Year to you! Wow another year gone by and as sad as I was to take down our Christmas tree and decorations last week there is something about the start of a new year that leaves me feeling all warm and fuzzy inside. The excitement of a brand new year with its opportunities and making lots of wonderful memories along the way. With that I decided to write a list of ‘resolutions’ but I say the word rather loosely as they are more like my goals. The diet has already gone out the window (zero will power!). This list is more about what I would like to achieve over the next year, if I put them in writing I have made a contract with myself and sharing them with you is enough incentive to fulfill them. The list is a mixture of both professional and personal, this year is a BIG birthday for me, in October I hit the mile stone age of 30!! I can’t quite believe how old I am going to be but I intend to make the most of it.

“The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals.”  ― Melody Beattie

Our 2014 Goals….

Re-brand; I have so many plans for Joanne Truby Floral Design this year and I am just bursting with excitement about them all! One of our main goals is to re-brand! That’s right you heard it here first, during 2014 we will be unveiling to you a brand spanking new logo and shiny new website! The business has grown so much within the last 18 months and along with that so has our style. Don’t get me wrong I’m not unhappy with our website at all, but  I feel that we have evolved and the website needs to reflect the more ‘grown up’ version of Joanne Truby Floral Design that captures exactly what were all about. So watch this space as we will be sharing the journey with you along the way 🙂

Travel; this year I want to do a bit more travelling. More of a personal goal but I always find it so inspiring when visiting other countries and immersing yourself in their culture, the architecture, food (of course the food!) and art stir me up ready to create! Last year Steve and I moved into our first home together and I couldn’t be happier but of course the purse takes a bit of a beating. When you first set up home together adjusting to the mortgage payments and bills as well as buying all the essentials and furnishings, alas no sunny holiday. This year we intend to go on a lovely long holiday possibly visiting Steve’s cousins in California and I would love to get to Italy as it’s been on my ‘To Do’ list for the last two years!

Celebrate our birthday; yes this year not only will I be celebrating turning the big ’30’ but in June Joanne Truby Floral Design will be 2 years old! I’m so proud and thankful that we have made it through to our second year especially in these hard economic times. When I decided to start the business with my vision being to provide couples and clients with the most personal service, from their designs to the whole experience of working with us, to actually be able to fulfill this really is a dream come true. To celebrate we will be running a rather special competition later in the year, so watch this space!

Work smart; I will admit that I am not the most organised person in the world but this year I have decided that I am going to change! This week I have been plotting and planning the year ahead which is going to save a lot of time and counter the classic trying to do everything at once and getting nothing done syndrome, do you suffer with it? One of my top tips for getting organised is to invest in a good yearly planner. Lollipop Designs have a gorgeous 2014 calendar which you can purchase from Not On The Highstreet.

You; like last year we will be involved in some beautiful photo shoots with many of our flower friends and which we are looking forward to!  However with more weddings this year we want to concentrate on you, giving them all the time and attention that they deserve. Each and every one of our couples are absolute gems and I cannot wait to be part of the plans for their special day. This year we have some real corkers too and I am thrilled to be working alongside some other very talented wedding suppliers that I am now also pleased to call my friends.

Back to our roots; sometimes in the mist of running and building up your business you get caught up a little too much in the commercial side of it all . Of course it is important to keep up with the latest trends particularly in the wedding world but we also need to remember to remain original and not to worry too much about what others are doing. It’s natural I know, that no one wants to  look silly or feel rejected but being too trend conscious can creatively restrict you. This year I am going back to my uni days and remembering my teaching, as I mention on the website I wasn’t taught using traditional floristry methods, which I am grateful for. The reason being because our design ideas had no limitations and I reveled in this prospect when undergoing my projects as the possibilities were endless. I want to inject this mind set into Joanne Truby Floral Design within our design methods and not be afraid to be a black sheep from time to time.

Workshops; when running a business there is so much going on you ‘hit the ground running’ as they say and you tend to forget, well, about yourself really! This year I have decided to s myself some personal development goals that co-inside with the business goals and the main one of these being to attend more workshops. I’m always wanting to learn new things and I think when running a business its key that you are consistently striving to be the best that you can be and sometimes that is acknowledging the areas you need a little help in. The planner is to be penciled in with dates for business related workshops, the first being….creative writing! I want to share content that inspires and helps you guys with your wedding plans and for the blog to become a place that people stop by because they enjoy reading it (married or unmarried).

So there you have it the 2014 list, as always please feel free to share and leave your comments. Do you have any 2014 goals or resolutions, if you do what are they?

Hope you had great weekend.

Joanne xx


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