Digital Masterclass – How to Start your Own Wedding and Event Floristry Business

Starting a floristry business can feel daunting and overwhelming. It can be hard to know where to begin. That‘s where I come in! ‘How to Start your Own Wedding and Event Floristry Business’ guides you through the process. Taking you from unsure and overwhelmed, to focused and self-assured.

The Digital Masterclass is a work book made up of 61 pages and within it I guide you through; Your Business Offering and Core Values, Establishing your Businss Goals, Finding your Floral Style, Marketing the Four P’s and Discovering your Ideal Client, How to Create Your Marketing Strategy, Online and Offline Marketing, Marketing on Social Media, The Wedding Booking Process, Pricing and Proposal Writing, Contracts and Legal Requirements, Flower Recipes, Sourcing Flowers and Suppliers, Location and Logistics. Along with three bonus sections that cover; Mindset, Thoughts for the Future (where I share some pearls of wisdom I have learnt over the years) and Useful Resources.

As you work your way through the Digital Masterclass you will also find tasks to complete within each section. These will help to keep you on track. Along with seven downloadable templates that you can use and edit to suit your business! These include;

  • Business Goals Template
  • Marketing Calendar Template
  • Marketing Expenditure Template
  • Wedding Consultation Template
  • Quote Template
  • Delivery and Collection Cost Calculator
  • Terms and Conditions Template

‘How to Start your Own Wedding and Event Floristry Business’ is the ultimate guide. I wish I had thirteen years ago when I first set up my business! I wanted to create not only a more accessible educational resource but one that would allow flexibilty. The format of the Digital Masterclass means it is self lead. You can work through it at your own pace as and when it suits you.  I wanted  to create a resource that would allow you to work through it around whatever your current commitments might be. Whether that is looking after little ones or working at another job. It is my hope that it supports you on your floral journey. Enabling you to feel more equipped and confident in fulfilling your dream of establishing a successful wedding and event floristry business.


“Joanne has created such a helpful and informative course which is really helping me with starting my business! I’d recommend it to anyone else who is feeling overwhelmed with starting their journey in wedding floristry as it focuses alot on setting achievable goals and how to really make progress towards them. When I was searching for a course more tailored towards the business side of wedding floristry, there weren’t many that appealed to me but finding Joanne’s has been such a good investment and I’m so glad I have this to help me now – thank you so much Joanne! ” – Clarissa Louise Designs 



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